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What is a Digital Operations Platform

Manage complex back-office operations

A Digital Operations Platform brings together back-office operations and unifies them into a single view. It gives your business what it needs most: a space in which operations are streamlined, in which your employees can work together, and which allows for great customer experiences. 

  •  A laptop with Marello on it surrounded by sales channels and warehouses to portray unified commerce and digital operations platform

    A Central Platform for all Teams

    Maximum Efficiency

    Decentralized data silos are a frustration for many businesses. Teams work in various applications, switching between interfaces and transferring data manually. This results in inefficiency and a high chance of manual errors.

    A DOP gives your teams one central place to handle the operations they are responsible for. It allows them to do their jobs the best way possible and work together in a single system. 

  •  A computer shows Business Intelligence graphs in Marello in a digital operations platform

    Data-Driven Decisions

    Eliminate Guesswork

    Having a centralized platform reduces data silos between different business units. This creates many opportunities for automating business-wide operations.

    Use sales info to decide about product pricing. See how sales channels are performing. Adapt marketing strategies, and forecast inventory mutations based on trends. Remove the guesswork and grow stronger data-driven business strategies.

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    An Optimal Customer Experience

    A Seamless Experience

    When you look at your customers you know that they expect an easy seamless experience, no matter what sales channels they use. A good Digital Operations Platform is key to optimizing your customer experience as it optimizes processes such as:

    • Complex order workflows
    • Order tracking
    • Click-and-Collect – BOPIS
    • Customer service

    Form a better relationships with your customers and give them all the services they expect from a modern-day business.

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    Replacing Legacy Systems

    A Sustainable Operations Platform

    Struggling to keep up with customer demands? You are not alone. The eCommerce landscape is rapidly changing. Businesses need to put in place complex back-office operations to keep up. Often integrations between existing systems are created. However, these turn into integration mazes in which solutions lack the ability to fully communicate with each other.

    Time for a change! Transition away from legacy systems, to a more modern, flexible, and sustainable Digital Operations Platform (DOP).

Want to know more? Request a demo!

Want to know how a Digital Operations Platform will benefit your business? Request a demo! We would love to tell you more about Marello.

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