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Order Fulfillment

Fulfill their orders efficiently, anywhere, anytime

Retailers and brands need tools to fulfill their orders efficiently from their inventory, regardless of whether the order was placed online or in another store location. With Marello's Order Fulfillment System (OFS), fulfillment can be managed from a single unified platform. Automate & control order fulfillment and spend valuable time growing your business.

Key Benefits

  • Choose preferred shipping methods, whether you ship from a central warehouse, dropship or fulfill orders from a brick-and-mortar store.

  • Save valuable time and money. Have Marello's fulfillment system automatically route your orders based on optimal routing business rules.

  • BOPIS: Buy online, pick up in store. Fulfill and ship orders from brick-and-mortar stores.

  • Automate the creation packing slips for your orders, print it or send it by email.


With Marello’s Order Fulfillment system, you choose the shipping method that best suits your fulfillment needs. Whether you ship from a central warehouse, drop-ship, or fulfill orders from a brick-and-mortar store. Flexible shipment capabilities will boost the way you fulfill your orders.

  • Drop Shipment

    No stock left to fulfill the next order? Or have a standard dropship policy? Create a drop shipment manually, or add it to your fulfillment workflow, and have your vendor ship the order to the client directly.

  • Split Shipment

    Sometimes, products that have been ordered cannot be delivered from a single fulfillment location. Split shipment enables customers to receive different items on a single order, from different locations.

  • Ship-from-Store

    Treat your brick-and-mortar store as a warehouse location and fulfill orders from your store. Become more agile in your fulfillment strategies, decrease delivery times and rein in costs. Anything is possible with the Marello Order Fulfillment System.

  • Packing Slips

    Once you've confirmed a sales order, convert it into a packing slip with a single click. The details are created automatically, which enables saving the slip, printing it, or sending it to the customer via email.

Smart Order Routing

Whether you’re shipping from one or more of your own warehouses or dropshipping, Marello’s order fulfillment system automatically routes your orders based on your preferred business rules. WFA Rules (Warehouse Fulfillment Allocation) are business rules that can determine the optimal sourcing and order fulfillment route. WFA Rules offer a flexible way to assign shipments to warehouses and create the most efficient way to fulfill the orders.

Buy online Pick up in Store

In the omnichannel world, customers expect a seamless experience both offline and online. They expect the flexibility to pick it up themselves. As a result, retailers have to make changes to their processes. An in-store fulfillment system is the solution: fulfilling and shipping orders from their brick-and-mortar stores.

Frequently Asked Questions

Is it possible to use multiple shipping strategies at once?

Marello support multiple shipping strategies, including dropshipping, split-shipments, ship-from-store, BOPIS, and more. It is possible to use multiple shipping strategies, based on the location of the buyer, location of the warehouse, or sales channel an order was placed in.

Does Marello integrate with my 3pl?

Marello integrates with many 3PL’s, making sure shipping information is sent out, and orders are sent to your customers.

Are shipping labels and packing labels created?

Marello automatically creates shipping labels and packing labels. These are customizable and will show your logo and preferred shipping information. See the full feature list to find out more.