Open Menu
May 11, 2023
The estimated time to read this article is 4 Minutes

How to DOP? – What is a Digital Operations Platform

Business operations have become increasingly complex and challenging in recent years, as companies try to keep up with the ever-evolving digital landscape. Traditional legacy systems are no longer sufficient to manage the growing demands of back-office operations, leading to inefficiencies, errors, and missed opportunities. In response, many businesses are turning to Digital Operations Platforms (DOPs) to streamline their operations and improve productivity. The Digital Operations Platform is a modern solution designed to help businesses streamline their back-office operations and provide a better customer experience.

What is a Digital Operations Platform (DOP)?

A Digital Operations Platform (DOP) is an all-in-one system that streamlines and automates a business’s commerce operations. It provides a centralized platform to manage different aspects of the commerce ecosystem, including sales channels, order management, inventory management, product management, fulfillment and shipping, customer service, and reporting and analytics.

Transforming Operational Models

The term DOP was coined by American research form Forrester:

Benefits of using a DOP

Digital Operations Platforms enable businesses to automate important commerce operations, freeing up time for employees to focus on business growth.

Schematic view of a Digital Operations Platform (DOP)

All-in-one system

Are you using many different systems to manage commerce operations? A Digital Operations Platform (DOP) offers numerous benefits for businesses looking to streamline their operations and achieve greater efficiency. By placing a DOP at the center of your commerce operations, you can consolidate your existing systems and workflows, reducing complexity and improving visibility across your organization.

With a DOP, you can set up automated workflows for orders, inventory, fulfillment, and product listings, allowing you to manage all aspects of your commerce operations from a single platform. This not only saves time and resources but also ensures greater accuracy and consistency in your operations.

Unified Commerce

Is your operational data scattered? Having operational data across different systems and tools can create information silos that make it difficult to get a complete view of your business. With a Digital Operations Platform like Marello, you can unify data streams to get a single version of the truth. By eliminating data silos, you can manage information about orders, inventory, customers, and more in a unified platform, making it easier to make data-driven decisions.

This also means that you can gain real-time insights into how your business is performing and easily identify areas that need improvement. With a unified view of your operations, you can streamline workflows, reduce errors, and increase efficiency, which can ultimately lead to improved customer satisfaction and increased revenue.


A DOP can help businesses streamline their operations by automating manual processes, such as order fulfillment, inventory management, and shipping. By automating these processes, businesses can reduce the risk of errors and free up time for employees to focus on higher-value tasks, such as customer service and business growth initiatives. With a DOP, businesses can also adapt their workflows and automation rules as needed, ensuring that their operations remain optimized and efficient over time.

In addition, automation can help businesses scale their operations more easily, without the need to hire additional staff or increase manual labor.

Unlimited Flexibility & Scalability

Flexibility and scalability are key benefits of using a Digital Operations Platform (DOP). With a DOP, businesses have the ability to customize their workflows and processes to match their unique operational strategies. This means that businesses can build custom workflows and processes to fit their specific needs, without having to compromise or change their operations to fit a pre-determined system.

In addition to flexibility, a DOP also provides businesses with scalability. As a business grows and expands, its operational needs and requirements change as well. With a DOP, businesses can easily scale their operations by adding new functionality or integrating with other systems. This means that businesses can keep up with the ever-changing landscape of commerce without having to invest in a completely new system.

Overall, a DOP offers businesses the flexibility and scalability they need to keep up with the pace of commerce. Whether it’s custom workflows, integration with other systems, or adapting to new business models, a DOP ensures that businesses can grow and scale their operations without any limitations.

Get started with a DOP!

In conclusion, a Digital Operations Platform (DOP) is an all-in-one system that streamlines and automates a business’s commerce operations. By using a DOP, such as Marello, businesses can benefit from numerous advantages, such as flexibility, scalability, unified commerce, and automation. With a DOP, businesses can simplify their operations, reduce errors, and free up time for employees to focus on higher-value tasks, such as customer service and business growth initiatives.

Ultimately, a DOP offers businesses the tools they need to adapt and grow their operations without limitations, making it a valuable investment for businesses of all sizes.

In part two of this blog series, we will dive into the functionality of DOPs, and share best practices for implementing a DOP and leveraging its key features.

If you’re interested in learning more about how Marello DOP can help your business, please don’t hesitate to contact us. Our team of experts is ready to answer any questions you may have and help you get started on your journey to digital transformation with a DOP.

Back to blog