Shopping has changed tremendously over the past decade. Shopping used to be a destination, a place where people went with the mindset of buying a specific item, in a specific store. Now with the rise of new forms of commerce, such as eCommerce, marketplaces, and social commerce, the shopping experience has become frictionless. It is now an “always-on” experience in which customers are constantly open to buying products. And this has provided them with a new mindset when it comes to shopping.
Today’s customers prioritize a convenient online shopping experience. They want retail services to fit their busy lifestyles and want to purchase products how, when, and where they want them. Nowadays, brands that are going to succeed are the ones that make commerce as accessible and therefore as convenient as possible.
In this whitepaper, we explore the convenience economy in relation to commerce. What do customer expectations look like? And how can businesses live up to them? We will take a look at the following topics:
- What is the Convenience Economy? – How the Convenience Economy has impacted commerce and why it is important to take note of the changes in customer expectations it brings about.
- What do customer expectations look like? – Nowadays, brands that are going to succeed are the ones that make commerce as accessible and therefore as convenient as possible. But what exactly does that look like, and what do customers expect?
- How to succeed in the Convenience Economy? – To provide a great commerce experience, brands need to unify their commerce set up for all existing channels and future-proof it for upcoming ones. But what should be included?
- How can a Digital Operations Platform help out? – What platform do you need to succeed in the Convenience Economy? We propose a DOP, a Digital Operations Platform, to streamline operations and offer a great customer experience.
Curious how your business can succeed in the convenience economy? Download the whitepaper here.