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 A unified Commerce solution includes management from all sales channels including Marketplace Management

Why Unified Commerce?

Offer a seamless customer experience

Businesses are increasingly challenged by changing buying behavior. Nowadays, shoppers expect amazing customer experiences across sales channels. This evolving need is driving businesses to innovate and use solutions to offer their customers an ultimate omnichannel customer experience.

However, it isn’t always easy to seamlessly integrate the teams, technologies, and tools. Often, the solutions lack the possibility to communicate, leaving businesses with a maze of integrations. Unified Commerce offers a solution.

 

Key Benefits

  • One solution, endless possibilities
    Every business is different. Your commerce platform should let you manage and adapt the assets you need, in a single interface. Seamlessly use features customized for your store across audiences and focus on developing those pieces that matter to you most.

  • Technology your whole team can use
    Have teams work together in one single platform. You won't need to hire separate teams for multiple platforms. Integrate the solutions that your teams are using within one platform and unify commerce as well as your teams!

  • Deliver what the buyer expects
    Nowadays most buyers expect a seamless shopping experience across platforms. This demands that businesses offer typical omnichannel options such as dynamic pricing, in-store returns, and loyalty programs. This can only be done in a truly unified commerce environment.

  • One centralized version of the truth
    In the end, these benefits all share the same message: Marello Unified Commerce delivers one piece of software, in which you can manage your commerce processes, leaving you with one single version of the truth.

Streamlining Applications

Many retailers use a patchwork of business applications to run their businesses. Point-of-sale (POS), Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Inventory Management software and Order Management software are just a few examples.

However, it isn’t always easy to seamlessly integrate teams, technologies, and tools. Often, the solutions lack the possibility to communicate, leaving businesses with a maze of integrations. Consequently, the systems are unable to deliver the personalized and omnichannel experience that retail customers are looking for nowadays.

A Unified Commerce Platform

Unified Commerce offers a solution. In Unified Commerce offering a seamless customer experience through multiple sales channels is the goal. Unified Commerce mainly plays a role in the back-end systems. Instead of using multiple software solutions across platforms, a central real-time commerce management platform is used. This means that all commercial operations can be managed within one platform, offering many benefits to businesses.