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Omnichannel Commerce

Seamless customers experiences in all channels

When you selling in multiple online and offline channels, managing omnichannel processes can be a challenge. In order to keep track of orders, inventory, and customers in all channels an integrated solution needs to be in place. Marello offers a solution to cater to your omnichannel strategy in one unified solution.  

What is omnichannel commerce?

Traditionally, commerce is based on a single-channel marketing model: the retailer sells its products to the customer through a single channel. In most cases, this is a store location or webshop. These days, however, many other channels have come into play, such as social media channels, marketplaces, apps and more. Customers expect a seamless experience in the sales channels they shop in.

Boost business operations

The increasing diversity of the channels used, causes an increasing complexity of omnichannel business processes. Think of orders coming in through various channels, product information that is communicated through each channel, having customers pick up online orders in-store, collecting customer data and much more. Integration of all these different processes in the form of omnichannel software is necessary to ensure efficient business operations and good customer experiences.

A central unified platform

Instead of using multiple software solutions across platforms, a central real-time omnichannel commerce management platform can now be used. This offers many benefits to omnichannel businesses:

 

  • Ensure a seamless customer experience in all channels

  • Establish efficient omnichannel business operations in one single platform

  • Sync data and automate omnichannel processes in real-time

  • Cater to all omnichannel processes, including order management and inventory management

  • Handle orders coming in through all sales channels, allow for pick-up in-store, streamline returns and much more.

  • Gain flexibility to track any customer while also boosting their customer experience.

Omnichannel Features

  • Sales Channel Management

    Manage all channels in real-time

    Add an manage any sales channel such as webshops, marketplaces, and brick-and-mortar stores, within a single solution. Marello allows you to sync data and automate omnichannel processes in real-time. This eliminates manual data entry and scattered management, saves valuable time and allows you to expand into new territories.

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  •  Boxes representing Order Management

    Omnichannel Order Management

    Keep track of the order lifecycle

    Handle orders coming in through all sales channels, allow for pick-up in-store, streamline returns and much more. Marello’s omnichannel solution sets in place a centralized place to manage orders from all sales across channels. Process information from your brick-and-mortar stores, webstores, and marketplaces, to provide an optimal order process for your customers.

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  •  Inventory Management omnichannel

    Inventory Management

    Sufficient inventory levels

    In many cases, omnichannel businesses have inventory spread out across various locations. It can be time consuming to controle and oversee the inventory, the storage of inventory, and controlling the amount of product for sale. With Marello’s inventory capabilities, sufficient inventory levels can be ensured in all channels.

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  • Customer Management

    Flexibility to track any customer

    Omnichannel customers shop in all your channels, and you want to keep track of them. Whether you are focused on B2B, B2C, or both, Marello’s integrated Customer Management offers flexibility to track any customer while also boosting their customer experience.

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  • Omnichannel Fulfillment

    Flexible shipment capabilities

    Assign orders efficiently from the inventory, regardless of whether the order was placed online or in another store location. Choose preferred shipping methods, whether you ship from a central warehouse, dropship or fulfill orders from a brick-and-mortar store. With Marello’s order fulfillment system, fulfillment can be managed from a single unified platform.

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Omnichannel Management in a Single Platform

Offering a seamless customer experience through multiple sales channels, that is the goal in our omnichannel solution. Instead of using multiple software solutions across platforms, a central real-time omnichannel commerce management platform can now be used. See it for yourself and request a demo.