In the omnichannel world, customers expect a seamless experience both offline and online. They want to order products online or in-store and want to have access to the item as quickly as possible. They expect the flexibility to have it delivered to their homes, or pick it up themselves.
As a result, retailers have to make changes to their processes. One of these changes is to be seen in in-store fulfillment: fulfilling and shipping order from their brick-and-mortar stores.
The benefits of adopting this strategy are easy to see. In-store order fulfillment decreases shipping costs, increases the speed of delivery, allows customers to pick their order up from the store as well as return items.