A true omnichannel platform
Used in 6 companies: 35 sales channels including 10 e-shops, 17 stores
Invoice management, customer management, order management and more
Payments and shipping
Integrations with POS, PIM, e-shops, carriers, accounting systems, CRM and banks
Replaced the legacy system
The Coffee Mate is a true omnichannel company. They are active in 6 companies in different countries. These have 35 sales channels in total, including 10 e-shops and 17 stores. This brought along many challenges, including keeping track of the sales processes in all these channels.
In the past, the sales channels were managed with a monolithic legacy system. However, with the ever-changing commerce landscape, and The Coffee Mate’s rapid expansion, the system was no longer able to keep track of all the processes. Therefore, a new system needed to be put in place – a system that would help them to manage all of their omnichannel processes within one platform.
A Truly Integrated Platform
By choosing Marello, The Coffee Mate has been able to unify all omnichannel processes in 35 sales channels.
These are some feature highlights of their platform:
- Invoice Management;
- Business customers;
- Internal transfer orders;
- Inter-company orders;
- Payments and shipping;
Also, The Coffee Mate has integrated Marello with third-party software, including POS, Akeneo PIM, Woocommerce, OroCRM, multiple carriers, accounting systems and banks (including exchange rates).
This has resulted in a powerful unified platform, in which all omnichannel processes are supported.
Why did They Choose Marello?
The Coffee Mate chose Marello because of its powerful capabilities for omnichannel businesses, and the agility it offers in the development process:
“We were looking for a system to strengthen our omnichannel proposition. We chose Marello because it offers many powerful features that we needed out-of-the-box. Also, as we are experienced with PHP and Symfony, Marello offered us the possibility to apply needed customization. Another benefit: the platform and system are constantly updated with new features and technical upgrades, which means the system is always up to date with the latest trends and technologies.” – Ernestas Pociunas, IT Manager